The countdown to Super Bowl LX is reaching its climax. As the match bringing the Seattle Seahawks and New England Patriots head to head draws near, everyone’s busy making predictions and placing bets. However, this year’s Super Bowl has more to offer than just the on-field excitement. While the flamboyant Puerto Rican singer, Bad Bunny grabbing the limelight at the halftime show, it is artificial intelligence (AI) that could take center stage during the commercial breaks, evocative of the wave created by cryptocurrency advertisements in recent years.
This phenomenon involving high-tech commercials is not an entirely novel concept. We have seen last year’s Super Bowl spotlight the advertisement by technology giant Google Gemini. Although remembered for its infamous gaffe involving a Gouda cheese statistic, its presence emphasized the rising influence of AI technologies in our daily lives. This year, AI carries on asserting its prominence in the commercial domain, with an advertising slot already assigned to an ad for Anthropic’s AI platform. Regarded as a groundbreaking AI research company, Anthropic seems ready to engage in friendly competition, directly challenging its competitors, particularly OpenAI.
This upcoming armada of AI-themed advertisements leaves one thing clear: besides football, viewers should prepare for an extensive showcase of AI prowess, giving an insight into the future. AI-generated ads are likely to make their debut this year. This implies a set of advertisements engineered by AI might amuse viewers in breaks between the game, marking a new era in advertising history where AI’s creativity rivals human creativity.
Super Bowl LX, scheduled to start at 6:30PM ET/3:30PM PT on Sunday, February 8th, will be hosted at the iconic Levi’s Stadium in Santa Clara, California. It promises to be an unforgettable spectacle not only for football fans but also for technology enthusiasts and common viewers. From the thrill of the game to the catchy tunes of Bad Bunny and the tech immersion with AI commercials, the Super Bowl LX indeed represents a multifaceted entertainment platform that caters to different tastes and preferences.
In the run-up to the Super Bowl, several developments have already stimulated discussions and debates in AI circles and beyond. Anthropic’s ‘funny’ Super Bowl ads have elicited a response from Sam Altman, making headlines ahead of the big event. As Anthropic gears up to showcase its AI wanders on the mega stage, it seems to have taken a sporting jibe at its counterparts, drawing attention to the latent competition within the AI community. Strangely enough, though, it seems we won’t be witnessing any advertisements from Kalshi or Polymarket during the Super Bowl.
