Emerging Tech: Virtual Shoe Fitting With Google AI
Purchasing a new pair of shoes without being sure of the fit has always been a gamble. Google is introducing an innovative solution that aims to add an additional element of certainty to your digital shoe shopping experience. This new feature allows you to virtually ‘try on’ shoes straight from Google Shopping, without the hassle of mall navigation or discomforting trial sessions.
How Does Google’s AI Shoe Try-on Work?
Imagine this: As you’re browsing through Google Shopping’s vast collection of stylish footwear, a unique pair of sneakers catch your eye. Now instead of just relying on product descriptions and customer reviews, you can now hit the ‘try it on’ button to get a virtual preview of how these sneakers might look on you. This presents a novel, realistic approach to digital shoe shopping – and you’re in the driver’s seat.
What’s interesting is you do not need to send over pictures of your feet for this feature to function. A full-length image of yourself suffices for Google’s AI to work its magic. The technology transforms the shoes you’re currently wearing into the pair you’ve selected to preview. From switching your white sneakers to a decorative pair of black heels, the possibilities are truly fascinating.
This concept may seem familiar to those who have used Google’s Doppl app, which uses AI technology to generate clips demonstrating you decked out in a new ensemble. The app demonstrates Google’s capability to generate a virtual pair of feet without any user input.
Google began testing the AI-powered clothing try-on feature with shirts, pants, dresses, and skirts in May. After the initial phase, they rolled out this groundbreaking concept to all U.S users in July. Not only is the tech giant introducing shoe try-on, but Google also plans to expand AI dresses and skirts try-on to include Australia, Canada, and Japan in the coming weeks.
Imagine the convenience of digitally trying on an entire outfit — from the comfort of your own home — before purchasing it. This new technology pieced together by Google is a truly impressive blend of style, comfort and technology.
As we embrace this digital revolution, it’s fascinating to see how companies like Google provide an immersive, personalized shopping experience for users. Future fashion shopping may not require physical stores or changing rooms. In many ways, the future seems to have arrived at our doorsteps, or perhaps at our fingertips.
