It’s no secret that technology and entertainment often run in parallel tracks. From virtual reality to blockchain, the most cutting-edge achievements in tech have been eagerly leveraged by creatives to push the boundaries of human imagination and artistic expression. One such technology, Artificial Intelligence (AI), is being embraced with a mix of excitement and trepidation by Hollywood and Silicon Valley.
This week, I had the unique opportunity to observe just how much of a chasm really exists between these two factions when it comes to the deployment of AI in the creative space.
The scene was set at OpenAI DevDay, where Sam Altman, the current CEO of OpenAI, took to the stage to unveil the new Sora app. Altman enthusiastically presented Sora as a boon to content creators – a tool that could be used to manifest an array of AI videos, to be worked into their projects as they saw fit.
To Altman’s thinking, OpenAI was inching towards being overly cautious. “On the whole, creators, rights holders, people are very excited about the potential of this,” Altman said during a media Q&A in San Francisco that I attended.
Despite Altman’s enthusiasm, an air of concern lingered. There are profound ethical and legal issues raised by the introduction of AI into content generation. Who does a piece of AI-created content belong to? Should AI be allowed to recreate the likeness of an individual without their express consent? These questions, and many others, are inciting a debate that will undoubtedly shape the future of AI in content creation.
So, where do we stand? Even as Silicon Valley applauds the technological prowess and the myriad possibilities posed by AI in harnessing creativity, Hollywood feels a certain unease. Preventing the misuse of the technology while striking a balance between innovation and intellectual property rights will certainly be a herculean task. The future of AI in the entertainment industry lies at this delicate crossroads between technological innovation and ethical responsibility.
The integration of AI into the creative sphere makes for a thrilling narrative, one where the outcome is far from predictable. As we navigate this winding path, we can, at least, be assured that the melding of art and technology is sure to catalyse some truly revolutionary ideas in storytelling and entertainment.
“Ultimately, are we ready for an age where AI could perhaps render a human actor obsolete, or drastically alter the concept of intellectual property? We’re still figuring that out. One thing is for sure: this narrative is far from its ‘The End’.”
Credit: Original article can be found at The Verge.
