Startling a journey in the digital world is something that many aspire to venture into, and some manage to make a name for themselves, like Jeremy Carrasco. In June, this determined individual began to upload his videos to TikTok and Instagram. In just a few months, he has managed to amass an astonishing following of over 300,000 on each platform. While it may not rival the staggering numbers of Instagram sensation Charli D’Amelio, it undoubtedly establishes him as one of the foremost authoritative figures on AI literacy across social media platforms.
During a candid conversation with The Verge, Carrasco confessed that he initially planned on capturing the intriguing world of YouTube. Despite this, he found himself behind the lens, orchestrating multicamera livestreams as a producer and director. The dynamic nature of the tech industry compelled Carrasco to make a decisive move. After a period of contemplation, he realized that most discussions on generative AI were being monopolized by tech companies. This spurred him to dive into the digital sphere and contribute to the dialogue.
His meteoric rise in the realm of social media is a testament to the growing curiosity and engagement around artificial intelligence. As we progress further into the fourth industrial revolution, it’s ever more clear that tech literacy, especially around rapidly evolving fields such as AI, is becoming crucial. Given that much of the dialogue around AI was being channelled by the corporate giants in tech, Carrasco’s intervention provided a refreshing perspective. His approachable content on TikTok and Instagram offers a bridge to understanding complex AI concepts, demystifying the technology for his rapidly growing audience.
The influx of followers and the widespread appreciation Carrasco has received highlight a key point – there’s a substantial appetite for AI knowledge in the broader population. This growth also demonstrates the strength of social media platforms and the potential they hold as educational tools. By levelling the playing field and amplifying diverse voices, they can supplement the discourse around complex topics such as AI.
Jeremy Carrasco’s success is inspiring and marks an important shift in the AI dialogue. It shows that when conversations around complex subjects like AI are made accessible and relatable, the public is ready to engage and learn. More than just a social media star, Carrasco has become a vital figure in AI literacy. His work is shaping how we perceive and understand this momentous technology, making it less distant and unfathomable to the regular person.
