Descripción
This managed service turns campaign inputs—goals, audience, channel, assets and performance signals—into structured creative briefs and automated asset requests. Implementi.ai configures the brief templates, brand rules and routing logic, then operates the automation on your behalf.
The solution removes repetitive brief-writing and manual task-sending so creative work starts sooner with clear direction. We maintain and monitor the automation, handle errors and update templates as your campaigns evolve.
El problema
Most marketing teams still draft creative briefs manually, copy pasting goals into emails, attaching screenshots and repeatedly clarifying requirements with designers or external agencies. That manual handover creates vague briefs, missed attachments, inconsistent brand usage and long turnarounds. As the number of campaigns and channels grows, coordination overhead multiplies: approvals get delayed, briefs are reworked, and launch dates slip because creative assets arrive late or are the wrong format. The problem becomes costly when teams scale campaigns across markets or languages and need consistent, repeatable creative instructions.
Qué automatiza esta solución
This product automates brief creation, asset request routing and the basic orchestration of designer tasks. It collects campaign inputs, enriches them with historical creative-performance signals when available, produces a structured brief, and opens tasks or requests in agreed design/project systems. The managed service also monitors the automation and handles routing exceptions.
- Generate structured creative briefs from campaign goals, audience, assets and creative constraints.
- Auto-populate briefs with past creative performance notes when connected to analytics or ad platforms.
- Create tasks, tickets or messages in project and task management tools and attach required files or templates.
- Route requests to in-house designers, external agencies or freelancers based on rules (skill, workload, region).
- Detect missing assets or unclear requirements and open a clarification task or flag for human review.
- Monitor task progress and notify stakeholders if actions stall (configurable alerts).
Lo que gana tu empresa
- Faster creative starts. Automated briefs and immediate task creation reduce handoff delays so designers receive clear instructions faster.
- Consistent brand and requirements. Templates enforce brand rules, formats and mandatory checks so assets arrive in the right sizes and specifications.
- Less rework and clarification. Built-in checks and enrichment reduce back-and-forth by surfacing missing elements before a task is assigned.
- Clear responsibility and tracking. Routing rules assign work to the right team or vendor and create traceable tasks so campaign owners know who is responsible.
- Continuidad operativa. Implementi.ai operates and maintains the automation so your team avoids recurring manual coordination and ad-hoc scripts.
Un caso práctico
A regional marketing team plans a multi-channel product launch that requires hero banners, social carousels, a landing page hero and three localised variants. Instead of writing separate emails for each asset and chasing approvals, the campaign owner fills a short campaign intake form. The system generates a full creative brief for each asset, includes past-performing creative notes for the campaign type, creates tasks in the design queue with required formats and routes requests to the local agency for localisation. Missing images or unclear copy fields are flagged for clarification, preventing rework and aligning delivery to the launch schedule.
¿A quién va dirigido?
- In-house marketing teams at mid-sized companies—need repeatable brief processes and predictable creative delivery across channels.
- Marketing agencies—want to standardise briefs for client work and automate asset requests to designers and vendors.
- eCommerce teams running frequent promotional campaigns—need fast, consistent creative handoffs to meet tight launch windows.
- Brands with centralised creative reviews—benefit from enforced brand rules and automatic routing to the correct approvers.
¿Qué incluye el servicio mensual?
The monthly subscription covers the ongoing operation and maintenance of the automation: generating briefs, routing asset requests, monitoring workflows and handling errors. Implementi.ai keeps templates and routing rules aligned with your needs and updates connectors where required.
- Operating the automation and running scheduled or on-demand brief generation.
- Connections with systems agreed before launch (project tools, DAM, ad platforms).
- AI processing for brief generation and enrichment.
- Monitoring the automation and handling/fixing automation errors.
- Reasonable configuration updates to templates, routing rules and approval flows.
Cuándo puede que esta solución no sea necesaria
- Very small teams that produce only occasional single-asset campaigns—manual briefs may be faster.
- Organisations requiring full creative production services; this product coordinates requests but does not replace a creative agency’s production work.
Cómo funciona
- Campaign intake. A campaign owner completes a short intake form or triggers the process from a marketing calendar; inputs include goals, audience, channels, required assets and deadlines.
- Enriquecimiento del contexto. The automation enriches the intake with available signals—past creative notes, top-performing formats or brand templates—so briefs reflect what has worked previously.
- Generación de resúmenes. An AI-generated structured creative brief is produced using the campaign inputs and brand rules; the brief lists deliverables, sizes, messaging guidance and mandatory assets.
- Asset validation. The system checks for missing source files, ambiguous copy or format mismatches and either attaches existing assets or opens a clarification task for the campaign owner.
- Routing and task creation. Requests and tasks are created in the agreed project/DAM tools and routed to designers, agencies or freelancers based on configurable rules.
- Progress monitoring. The automation watches task states and issues configurable alerts or escalations if tasks stall beyond agreed thresholds.
- Exception handling & review. If AI cannot resolve an ambiguity or a task fails to start, the solution creates an exception ticket for a human reviewer; Implementi.ai operates and fixes automation errors as part of the monthly service.
Ejemplo de flujo de trabajo
For example, imagine a company that plans a seasonal sale and needs banner ad sets for web, mobile and social. A marketing manager fills the intake with budget, target audience and hero visuals. The system pulls last season’s best-performing creative notes, generates three brief variants with format and copy guidance, and checks that hero images exist at required resolutions. It then creates tasks in the design tool and assigns them to the internal designer for web and to a trusted agency for social. If an image is missing or text direction is unclear, the automation opens a clarification task for the manager rather than assigning incomplete work, so assets are delivered correctly and on time.
Integraciones
Sistemas típicos
Typical systems that can be connected include ad platforms and analytics (Google Ads, Meta Ads Manager, Google Analytics), digital asset management and cloud storage (Cloudinary, Bynder, Google Drive), project and task systems (Asana, Jira, Trello), CMS (WordPress, Shopify) and design tools or handoff platforms (Adobe Creative Cloud, Figma). Other systems can potentially be connected; final compatibility is confirmed before launch.
Métodos de conexión
Connections are implemented using whatever methods your systems support: APIs and native integrations where available, webhooks for event-driven triggers, CSV or structured exports, shared cloud folders or Google Sheets for simple intake and files, and email for approvals or notifications. We agree the preferred methods during scoping and confirm compatibility before implementation.
Lo que necesitamos de vuestra empresa
Before launch, we agree which systems to connect, sample campaign intake data, brand and creative templates, approval rules and routing criteria (e.g. by region, skill or workload). We also need examples of past creative performance where enrichment is required and the list of users who can approve briefs. Access methods and data fields are confirmed before implementation to ensure the automation works with your infrastructure.
Preguntas frecuentes
Can this system pull performance data to influence briefs?
Yes—when connected to ad or analytics platforms we can surface past creative performance notes and common winning formats for the same campaign type. The enrichment is optional and agreed during scoping.
How are designers and agencies notified?
We create tasks or tickets in your chosen project tool, attach the brief and required files, and send notifications via the agreed channel (email, Slack, or the project tool’s alerts). Routing rules determine the assignee.
What happens when required assets are missing?
The automation detects missing or wrong-format assets and opens a clarification task for the campaign owner or creates a pre-approval request instead of assigning incomplete work, reducing rework for designers.
Can briefs be customised per market or product line?
Yes—templates and routing rules are configurable. Implementi.ai implements those customizations during setup and adjusts them as your campaigns evolve under the monthly service.
How long before we can start using the automation?
Launch time depends on the number and type of integrations, availability of sample data and agreed routing rules. We confirm the expected timeline during scoping; the monthly service begins once the solution is operational.
¿Qué servicios de asistencia se incluyen en la cuota mensual?
The subscription covers operation of the automation, monitoring, fixing automation errors, maintaining connectors and reasonable template updates. Additional work beyond reasonable updates is scoped separately.
Precio
La cuota de activación cubre la configuración inicial, la implementación y la puesta en marcha del alcance de la automatización acordado.
La cuota mensual cubre el funcionamiento, el mantenimiento y la gestión continuos del servicio de automatización.
El alcance exacto y el importe final de la suscripción mensual se confirman antes del lanzamiento.
¿Estás listo para automatizar este proceso?
Tell us which campaign platforms, design tools and approval channels your marketing team uses.
Te confirmaremos cómo se puede conectar esta solución, su alcance y el importe final de la cuota mensual.
Reserva una llamada de 30 minutos
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