As consumers, ads have a significant influence on us, often compelling us to buy products we never knew we needed. On various occasions, we’ve all watched a TV ad and thought, “How did they approve this?” The tech giant, Google, finds itself in a similar situation with the release of two new advertisements for its six-month-old Pixel 10 phones that perhaps don’t convey the intended message.
The commercial called “With 100x Zoom” is causing quite a stir as it seemingly encourages viewers to enhance the truth; even if it means lying to friends and family about the fantastic view from your hotel room which, in reality, turned out to be far from promised. The ad suggests that even if the view is not as spectacular as expected, users can use the incredible zoom feature on the Pixel 10 phone to make it seem as if the view was much more impressive.
Although the narrative behind the advertisement is unconventional, the aim behind it is unmistakably clear in the YouTube description. It articulates how users could employ the impressive zoom feature to creatively adjust disappointing views and share pictures just as they has envisioned. Google intends to show that, even if the breathtaking view promised was miles away, users can zoom in close and capture a photo that gives the illusion of being right there.
However, the public reception of the new ad has not been entirely positive, with some commentators noting the dubious ethics implied in promoting dishonestly altering reality. Nonetheless, at its core, the ad whimsically demonstrates the possibilities offered by the Pixel 10’s advanced 100x zoom feature in turning a potentially disappointing situation into a perfect photo opportunity.
