Entering the arena of Artificial Intelligence (AI) tech before smaller, more gimmicky players, was a startup by the name of Instinct. Launched back in August, this innovative company didn’t choose the common path of grandiose marketing campaigns or even housing a comprehensive website. In fact, their strategy largely involved an invite-only system. This strategy paid off, as Instinct quickly created a storm in the artificial intelligence market.
The startup took the industry and its consumers by surprise, garnering recognition and applause for its unique product – a straightforward, text message-based AI agent capable of performing tasks. These ranged from booking Department of Motor Vehicles (DMV) appointments to sending follow-up emails.
Instinct’s success didn’t go unnoticed. Soon enough, Muse, followed by Dots appeared on the scene. Two products bearing striking similarities to the AI agent by Instinct, but presented under the umbrella of much larger corporations.
Thus, the question emerged. With major tech giants stepping in, despite its initial buzz, can a startup like Instinct maintain its momentum? The tale of Goliath may replay, but with a tech-oriented twist, with the Davids — or rather the Instincts — battling the larger-than-life corporations.
